How to become a Copywriter

How to become a Copywriter Does the spelling mistake in this sentence really annoy you? You should become a Copywriter… Copywriters generate content (also known as ‘copy’), which is used either to promote a product or service, or to advise others on a particular subject area.Although good Copywriters are found in almost every sector, they usually work within marketing, advertising, and PR; creating everything from press releases, emails and articles, through to brochures, product descriptions, and other forms of TV, web, and print advertising.Their role also includes editing and proof-reading copy to ensure there are no spelling or grammar mistakes.General duties for a Copywriter include:Coming up with creative ideas and concepts that fit the briefCarrying out research on products/services/topics and understanding their target audienceWriting copy that is persuasive, engaging, and interesting to readProducing and presenting a range of content optionsEnsuring all content is ‘on brand’Monitoring the ef fectiveness of copy across various platformsUsing stakeholder feedback to make any necessary editsIs it right for me?A good Copywriter will have excellent English skills, alongside a creative mind and an ability to write clearly and persuasively for a variety of different audiences and situations.You’ll also need to be thick-skinned, and able to take any constructive criticism on board to ensure your content fits in with the specified brief. Sticklers for grammar and spelling are also always welcome…A good Copywriter will also need to have the following attributes:ImaginationAccuracyThe ability to work under pressureAttention to detailPatienceExcellent communication skillsCareer Progression Junior CopywriterUp to £20,000 CopywriterUp to £40,000 Senior CopywriterUp to 50,000What's it really like? I’m a Copywriter for a pretty large ad agency, which in a nutshell is varied, full-on, and exciting. My job mainly involves writing content for clients, whether it’s to go on the ir company websites, or to be used within advertising campaigns to promote them. I work closely with other creative professionals to build persuasive pitches, and it’s a great feeling when the hard work pays off. Of course, it can be stressful at times, especially when the client is very specific on what they’re looking for, but as long as I use their feedback constructively, the job always gets done to a high standard. Get qualifiedThere are no set entry requirements to become a Copywriter, but many employers will ask for a degree in English, journalism, creative writing, or a similar field. Your writing skills will also be a big factor when it comes to being considered for a role in copywriting, and any related courses or work experience (as well as being able to show examples of your work) will undoubtedly improve your chances.